Identity

La Cucina Di Cariya
Bhasha Content Co.
Surreal
Paddy's Coffee
Time Capital
TripMe.In
Collected Logos

Time Capital is a startup brokerage based in Delhi, currently with operations covering 6 states in India.

I redesigned their logo, and created an identity based around that.

The existing logo was fairly generic, with not much thought having gone into the icon, colours, or the usage of fonts. I settled on a complimentary colour scheme, with blue representing calmness and serenity, and gray representing intellect and authority. Together this potent colour combination would conceivably have the subconscious effect of inducing trust in the minds of customers. The subtle increase in thickness of each word in the tagline reinforces the concept of growth. The icon is a stylistic rendition of an hourglass, since in business transactions, time is a very critical element.

The rest of the collaterals.

Some alternate logo options.