Secret Temptation
Secret Temptation is a deodorant brand targetting teenage girls.
I was hired by an agency to pitch for the product packaging for a new line of deos, with these themes:
Candy – For the girl who's a child all over again!
Curve – For the girl who always knows how to find her way around people!
Neon – For the girl who's an electrifying storehouse of energy! She's hard to control!
Blast – For the girl with vivacity, with a blast of energy, confidence, and mischief!
Gypsy – For the girl who isn't a rebel. For the free-spirited flower-power gypsy girl!
Each of the 5 themes got a primary design and a colour variant. The cat with wings is their primary icon. It was suitably modified for each design to fit the theme.
